Building your business with promotional products

Many companies underestimate the power of the promotional products. They are in fact considered one of the most important marketing strategies that business owners can use in order to cash in on business opportunities or when expanding a company. The great thing about promotional items is that they offer numerous benefits in comparison to other marketing strategies and they are very versatile. So how exactly do they help to build your business?

Firstly, promotional products help make your business grow. Giving away free promotional gifts will inevitably increase your chances of securing business sales. Let’s face it everyone likes to receive something for free whether it’s a promotional pen, a printed mug, a personalised T shirt or a printed umbrella. Promotional products create a positive feeling which is then transferred onto your brand. They are a great way of reminding people who you are and what you do without ringing them constantly and giving them the hard sell. If you have selected an item that clients can use on a daily basis – even better, you brand exposure will have doubled dramatically!

Secondly, promotional giveaways and gifts are proven to be cheaper in the long run. Initially they may seem expensive however they passively allow you to advertise your company and brand for longer. Brand exposure is key with customers so if you get it right in the first place, you are half way there.

Finally promotional products are great for enhancing your business image. Products such as promotional pens certainly improve your overall image to your clients. Many products boast a higher perceived value even if they were low cost automatically making your customer feel valued and thought about! Giving away a printed mug or a personalised keyring will show your customer that you are continually thinking about them and providing them with quality service. This is always a good thing where customer service takes precedence. Promotional items can also be given to employees as a reward for hard work. They can create that feel good factor and a sense of team spirit. Promotional pens are one of our best sellers mainly because of their cost, flexibility and their ability to reach out to a huge audience.

Keeping one step ahead of your competitors can be a full time job, but if you accompany it with some well thought out promotional products, you will have a better chance of making your business successful in the future. Companies such as www.promotionalproducts.co.uk provide a range of promotional products which can all be personalised to your satisfaction.

Boast the best promotional campaign in your market

Marketing your company is a full time job and as we all know it takes a lot of time and thought in order to get it right. Promotional campaigns are happening constantly around us but it is only the successful ones that we seem to hear about! One way to boost your promotional campaign is to use a variety of promotional products. Promotional items are a great way to get your name out there and make people aware of who you are and what you do. Not to mention they leave a long lasting impression with your potential or existing client.

Promotional giveaways come in many forms. Nowadays you can just about source anything that you require and print on it! However it is advisable to try to get the most out of your budget. You don’t want to spend copious amounts of money and only be able to buy a few items. A few ways to improve the overall impact of your promotional product campaign include the following...

Firstly, you need to consider your budget. A good way to approach this is to decide how much you are willing to spend per person on each promotional product. This will then give you a range of products that are within your grasp. When researched, it’s amazing what you can get for your money. £1 may not seem much money in real life but it can buy ALOT where promotional giveaways are concerned. Plus £1 is too much to spend on one promotional product – you would be able to get 3 or more items with this budget! Sometimes it is worth paying a bit more for a better quality product because the last thing you want is for it to end up in the bin!

Secondly, another vitally important consideration needs to be the functionality of promotional giveaways. A good guideline is to invest in a product that will reach out and appeal to the widest demographic possible. You need to pick a practical product that will be used on a regular basis; pens, mugs, keyrings and even paper products. In doing this – you will raise your brand awareness instantly and create a familiarity around your brand and we all know, if customers are familiar with a brand name they are more likely to buy from that company. Using products that are adjustable or have a ‘one size fits all’ ethos are clearly more valuable in these circumstances.

Finally, in order to have a successful marketing campaign using promotional products you need to pick a promotional giveaway that has a great print area which can really stand out and appeal to your audience. Even if you have a small print area, you need to make sure that your chosen design is sized correctly so that it can be seen and read. The whole point of using promotional giveaways is so that your contact details are visible to others and if the print is too small in relation to the product – then it will most certainly be a waste of time and money. One way to combat this is to work with the artwork team within your chosen company. Businesses such as www.promotionalproducts.co.uk are always on hand to help out and offer advice and would never let a product go to print if they thought it was going to look wrong when printed.

For more help and advice on ways to boost your marketing campaign – contact the hotline team on the above web address.

Promotional products are great cost effective advertising tools

It’s surprising how popular and beneficial the use of promotional products has become over the years for both large and small business. They certainly serve to raise your brand awareness dramatically and attract the attention that you need to help increase sales and maintain profit. If you do your research you will see there are various ways of appealing to both potential and existing clients and you don’t have to venture down the promotional giveaway route. You will find however that promotional products are extremely successful and used by many. They are a low cost way of drawing in crowds and reminding people of who you are and what you do and of course the excellent service that you provide.

The great thing about promotional giveaways is that there is such a variety to choose from which means that there will be a promotional product that will suit almost any event or occasion. Even the most random and extreme events can be catered for. The other great thing about promotional products is that they are hassle free and most companies such as www.promotionalproducts.co.uk will help you to create the perfect design so you don’t end up with a dodgy print which no one can see or read! The last thing you want to do is invest in that perfect promotional product and then have it delivered and be disappointed by the final outcome.


Promotional giveaways are also a highly popular option because they allow you to connect effectively with your target market because let’s face it marketing is all about communicating and creating relationships which will hopefully transform into sales. I guess it’s safe to say that many people are more likely to support your business if you have connected in some way beforehand. AND if you are offering something for free then even better! It’s human nature to love receiving a gift, so giving away a promotional product is no different. It’s really like killing two birds with one stone. Your customer is happy with the freebie and you get to subtly remind your customers of your brand.

Promotional giveaways also work well because people like to feel valued and they appreciate your gesture. If they think that you have put time, effort and money into something that is being provided to them for free – they will certainly look at you in a more favourable light, which could ultimately transcend into more sales in the long run. There really is no negative where promotional products are concerned. They also are a great way to encourage customer loyalty which is a critical success factor in business. Some people even say it can be more important than actually attracting new customers.

So if you are looking for a way to advertise your business effectively and raise your brand awareness amongst both potential and existing clients then promotional giveaways are the way forward.

Advertising Bugs - Promotional Giveaways

Have you heard of advertising bugs? They are also known as promotional logo bugs or little rascals and you see them around nowadays in a variety of places. They are great promotional giveaways at tradeshows and exhibitions, product launches, charity events, fundraising fetes, seminars and even corporate days out. AND the great thing about them is that everyone seems to love them whether they are young, old, male or female. They seem to bring a smile to most faces and they come in such a wide range of characters it’s hard not to love them.

If you are looking to create a buzz around your business then advertising bugs are a great place to start. They are not only cute but also purposeful and do a very important job of advertising your company name and logo effectively to the masses. If you have never seen one before then let me describe one. They are small, friendly and furry and come in a variety of personalities including professionals (doctors, fireman, policemen, coast guards etc), fruit and vegetables, animals, characters holding specific things, seasonal bugs, multi- coloured bugs, glitter bugs and action-bugs. The actual bug itself cannot be printed on, but the bug is attached to a ribbon which can be personalised with your company name and logo. People say they literally stick around forever as they stick (via their feet) onto any object and stay there until removed! Quite clever really!

So what are the main advantages of using advertising bugs over other promotional giveaways. Let me enlighten you. Firstly they are small and portable. No bulky purchase here... they are easy to lift, transport and distribute. Secondly, they are inexpensive which is music to most peoples ears. In most cases people can buy a bulk of these personalised characters and then still have money left in the budget to venture out into something different. They are certainly something that most people can afford.

Bugs can also offer a refreshing change to normal promotional products. People expect promotional pens, keyrings, trolley coins and paper products. They don’t expect promotional bugs personalised with your company name and logo. It can be a nice surprise! Let’s face it they are cute and a great gimmick and ones that will make a positive impact and a long lasting impression. Take a look at the website www.promotionalproducts.co.uk and have a look at a few examples. There are also lots of tips and advice if you want to ask more questions. With the festive season approaching, lots of companies are opting for the classic glitter bugs – they add that extra sparkle at Christmas and are great when send with a corporate Christmas card. Why not order a sample and see for yourself?

Top 3 Promotional Giveaways UK

With the festive season on the horizon, it’s always worth looking at the top three giveaways in order to think about what you could possible give your treasured and loyal customers this year. Christmas time is a great opportunity to remind both potential and existing customers who you are and what you do. It is also a time where people are joyous and are planning the year ahead and this probably involves their next marketing strategy where promotional items may or may not be involved. If you take a look at the top 3 products and decide which one to go for, you will have a head start on your competitors and you will also have guaranteed success along the way. Let’s have a look at the top three products.

First on the list is the classic promotional pen.Printed pens have been around for decades and have proven to be successful over and over again. You only have to look around and see how many companies use them. Set yourself a challenge whilst you’re out and about today take a look and see how many you can count. You will surprise yourself how many are actually on show! It’s true that printed pens do provide limited space in comparison to bigger promotional items however their main advantage is that they are used by all and can be used on a daily basis. Which in turn provides mass brand exposure at a very affordable cost. You must ensure though that your design is right – distorted images and pale colours are not very favourable. If the brand is not represented in the best light – how can you expect customers to use you and remember who you are. The great thing about promotional pens is that they come in so many varieties... metal, plastic, multi-functional, recycled etc. and they range in costs so that suit almost any budget. They really are king of the promotional giveaways!

Second on the list is promotional mugs. These are also great promotional giveaways due to similar reasons of the promotional pen. Mugs provide something that people of all ages can use on a daily basis. They look good, are practical and effectively display your company name and contact details for all to see. There is also such a wide selection to choose from; plastic, china, ceramic, travel mugs, thermo mugs, acrylic and even mugs made from eco friendly materials. All of which can be expertly printed with our company name and logo. Websites such as www.promotionalproducts.co.uk can help you to style your design perfectly for your next product launch, tradeshow or exhibition, corporate day or Christmas present.

Finally on the list is the printed keyring. Everyone has a set of keys so it makes sense to give away printed keyrings. You can guarantee they will be used at some point and that they will be seen by a wide audience of all ages. The advantages are endless; they are very useful and people from all walks of life can use them, they can be personalised easily and look very effective, they are low cost as well as cost effective and they are lightweight so they can be given out easily, transported or even sent in the post. If you decide to pick any of these, i am certain they will bring your fortune and increased familiarity amongst your existing and potential customers.

Promotional Products increase Giveaways range

Promotional giveaways have always been popular amongst both large international corporations and small local organisations. It appears that they discriminate against no one and are always a successful boost to any marketing campaign or strategy. There are so many reasons to use both promotional products and giveaways and here are just a few...

Firstly, promotional giveaways and promotional products can range from anything under the sun. Personalised boxes of mints, printed mugs, pens, branded T shirts, beanie caps engraved trolley coins. Whether you need ten or ten thousand, there are companies all over the UK and the world who can help you out and deliver them to you in the least amount of time possible. Whether you have to cater for heavy metal concert, a school fete or an important corporate day – promotional giveaways and products are always there to help. What better way to reach out to your customers and potential clients on a personal level?

Secondly promotional giveaways and products help you to connect with your customer on many levels so choosing the right promotional product is something that you need to get right. You need to think about whom your target audience are and what giveaway would best suit them in the long run. I would generally go for something that can be used over and over again preferably on a daily basis so that your logo can be on show 24/7. The chosen product will also demonstrate the print quality which you are trying to sell to your potential customers and hopefully get them excited about what printed giveaways could do for you!

Thirdly, promotional products have a positive impact on brand image which can only ever be a good thing. Quality promotional products have seen to increase positive overall image of your company name and logo and create a more positive perception of your business. In light of this you are probably more likely to receive more recommendations of your brand. Promotional giveaways just keep on giving! UK Companies such as www.promotionalproducts.co.uk offer a superb selection of products which can all be customised with your company name and logo. They are also there to offer help and advice on our best selling products, value for money promotions and most popular items in the industry.

Printed Giveaway Ideas for your business

Some people come up with some funny ideas to promote their company and make money. Take the example of a restaurant newly opened in America which is theme around loo’s – Yes... no joke I’m talking about toilets! Seriously... would you eat on the loo, or how about eating out of one? This weird eatery boasts having toilets instead of chairs and food that is served out of mini urinals. I just can’t get my head round it, there must be a better way to make money and who for goodness sake would eat there? Perhaps not a first choice for a date night! The owner excitedly admits that he stole the idea for the themed restaurant after seeing them in Taiwan! Each to their own I guess...good luck!

There are however better ways to promote your company and draw attention to who you are and what you do. Printed giveaways are the perfect solution especially if you are on a tight budget as they always leave a long lasting impression after the event has happened or they have been given to the potential or existing customer. They are a popular avenue to go down and a whole array of businesses use them around the world. If you look around yourself now, you are bound to spot a promotional pen, a printed mug, a personalised key ring or a branded T shirt nearby. This just really supports the success that they provide and shows you how worthwhile they really are!

There are so many advantages where promotional products are concerned. The psychology behind promotional giveaways is quite interesting. Some studies have shown that promotional products are successful because they provide the recipient with a warm feeling towards the ‘giver.’ The recipient appreciates they are getting something for free which has been thought about and deliberated upon. This builds good future relationships and encourages people to use certain companies again and again.

Reason number two is the fact that promotional giveaways leave a ‘footprint in the sand’ with regards to your company name and brand. Promotional products leave a long lasting impression ‘ a foot print’ on the minds of the recipient. They help people to remember who you are long after the event has passed – which can only be a good thing! It might sound airy fairy but its true and many people swear by it.

With so many promotional products to choose from, there is a product for every event. Companies such as www.promotionalproducts.co.uk offer a wide range of merchandise and are always at hand to offer tips and advice.