Drive sales using Printed Pens

It’s quite well known that printed promotional pens are one of the cheaper options where promotional products are concerned. However this does not reflect the impact they can have on a marketing campaign! Just because they are cheap has no bearing on them being low quality or an underdog in the promotional product industry. In fact, pens have been the best selling product in the UK for the past decade. Have a look around you now and see if you can spot a promotional pen – I bet you can and I bet there is more than one!

It is no secret that printed pens drive sales. They instantly raise brand awareness and help to make potential customers become familiar with your product or service. If a customer sees that a company has invested in promotional products and has received one for free, they are more likely to buy from your company than a random company they have had no relationship with. On the other hand, they are a great reminder to existing companies that you do still exist and act as a soft nudge to remind them of your contact details and your outstanding customer service!

Promotional pens work for a variety of reasons. Firstly they are affordable and you can get a lot for your money. Many printed pens are under 5p per pen and obviously get even cheaper when brought in bulk. If you think about what you are actually getting it’s pretty unbelievable. Not only are you getting a quality pen that will last you a life time – you are also getting instant advertising for a prolonged period of time. Let’s face it – you can’t even buy penny sweets for 5p nowadays! The other advantage is that there is such a variety of promotional pens to choose from. All you need to do is look up an online company such as www.promotionalproducts.co.uk and browse through their endless pages of pens. Metal pens, plastic pens, multi-functional pens, funky pens, low cost pens, executive pens, parker pens and fountain pens are just to name a few! All of which can be printed with your company logo and contact details for all to see.

Companies such as this offer a hassle free service, where they can help you to design the print on your pen to create maximum impact. They are the experts and they are happy to pass their knowledge onto you in the interest of your campaign being 100% successful!

There is no doubt that the performance of a pen makes them the perfect promotional item. They deliver fantastic results and a superb return on investment. Why not order a few samples today and see for yourself!

Building your business with promotional products

Many companies underestimate the power of the promotional products. They are in fact considered one of the most important marketing strategies that business owners can use in order to cash in on business opportunities or when expanding a company. The great thing about promotional items is that they offer numerous benefits in comparison to other marketing strategies and they are very versatile. So how exactly do they help to build your business?

Firstly, promotional products help make your business grow. Giving away free promotional gifts will inevitably increase your chances of securing business sales. Let’s face it everyone likes to receive something for free whether it’s a promotional pen, a printed mug, a personalised T shirt or a printed umbrella. Promotional products create a positive feeling which is then transferred onto your brand. They are a great way of reminding people who you are and what you do without ringing them constantly and giving them the hard sell. If you have selected an item that clients can use on a daily basis – even better, you brand exposure will have doubled dramatically!

Secondly, promotional giveaways and gifts are proven to be cheaper in the long run. Initially they may seem expensive however they passively allow you to advertise your company and brand for longer. Brand exposure is key with customers so if you get it right in the first place, you are half way there.

Finally promotional products are great for enhancing your business image. Products such as promotional pens certainly improve your overall image to your clients. Many products boast a higher perceived value even if they were low cost automatically making your customer feel valued and thought about! Giving away a printed mug or a personalised keyring will show your customer that you are continually thinking about them and providing them with quality service. This is always a good thing where customer service takes precedence. Promotional items can also be given to employees as a reward for hard work. They can create that feel good factor and a sense of team spirit. Promotional pens are one of our best sellers mainly because of their cost, flexibility and their ability to reach out to a huge audience.

Keeping one step ahead of your competitors can be a full time job, but if you accompany it with some well thought out promotional products, you will have a better chance of making your business successful in the future. Companies such as www.promotionalproducts.co.uk provide a range of promotional products which can all be personalised to your satisfaction.

Boast the best promotional campaign in your market

Marketing your company is a full time job and as we all know it takes a lot of time and thought in order to get it right. Promotional campaigns are happening constantly around us but it is only the successful ones that we seem to hear about! One way to boost your promotional campaign is to use a variety of promotional products. Promotional items are a great way to get your name out there and make people aware of who you are and what you do. Not to mention they leave a long lasting impression with your potential or existing client.

Promotional giveaways come in many forms. Nowadays you can just about source anything that you require and print on it! However it is advisable to try to get the most out of your budget. You don’t want to spend copious amounts of money and only be able to buy a few items. A few ways to improve the overall impact of your promotional product campaign include the following...

Firstly, you need to consider your budget. A good way to approach this is to decide how much you are willing to spend per person on each promotional product. This will then give you a range of products that are within your grasp. When researched, it’s amazing what you can get for your money. £1 may not seem much money in real life but it can buy ALOT where promotional giveaways are concerned. Plus £1 is too much to spend on one promotional product – you would be able to get 3 or more items with this budget! Sometimes it is worth paying a bit more for a better quality product because the last thing you want is for it to end up in the bin!

Secondly, another vitally important consideration needs to be the functionality of promotional giveaways. A good guideline is to invest in a product that will reach out and appeal to the widest demographic possible. You need to pick a practical product that will be used on a regular basis; pens, mugs, keyrings and even paper products. In doing this – you will raise your brand awareness instantly and create a familiarity around your brand and we all know, if customers are familiar with a brand name they are more likely to buy from that company. Using products that are adjustable or have a ‘one size fits all’ ethos are clearly more valuable in these circumstances.

Finally, in order to have a successful marketing campaign using promotional products you need to pick a promotional giveaway that has a great print area which can really stand out and appeal to your audience. Even if you have a small print area, you need to make sure that your chosen design is sized correctly so that it can be seen and read. The whole point of using promotional giveaways is so that your contact details are visible to others and if the print is too small in relation to the product – then it will most certainly be a waste of time and money. One way to combat this is to work with the artwork team within your chosen company. Businesses such as www.promotionalproducts.co.uk are always on hand to help out and offer advice and would never let a product go to print if they thought it was going to look wrong when printed.

For more help and advice on ways to boost your marketing campaign – contact the hotline team on the above web address.

Promotional products are great cost effective advertising tools

It’s surprising how popular and beneficial the use of promotional products has become over the years for both large and small business. They certainly serve to raise your brand awareness dramatically and attract the attention that you need to help increase sales and maintain profit. If you do your research you will see there are various ways of appealing to both potential and existing clients and you don’t have to venture down the promotional giveaway route. You will find however that promotional products are extremely successful and used by many. They are a low cost way of drawing in crowds and reminding people of who you are and what you do and of course the excellent service that you provide.

The great thing about promotional giveaways is that there is such a variety to choose from which means that there will be a promotional product that will suit almost any event or occasion. Even the most random and extreme events can be catered for. The other great thing about promotional products is that they are hassle free and most companies such as www.promotionalproducts.co.uk will help you to create the perfect design so you don’t end up with a dodgy print which no one can see or read! The last thing you want to do is invest in that perfect promotional product and then have it delivered and be disappointed by the final outcome.


Promotional giveaways are also a highly popular option because they allow you to connect effectively with your target market because let’s face it marketing is all about communicating and creating relationships which will hopefully transform into sales. I guess it’s safe to say that many people are more likely to support your business if you have connected in some way beforehand. AND if you are offering something for free then even better! It’s human nature to love receiving a gift, so giving away a promotional product is no different. It’s really like killing two birds with one stone. Your customer is happy with the freebie and you get to subtly remind your customers of your brand.

Promotional giveaways also work well because people like to feel valued and they appreciate your gesture. If they think that you have put time, effort and money into something that is being provided to them for free – they will certainly look at you in a more favourable light, which could ultimately transcend into more sales in the long run. There really is no negative where promotional products are concerned. They also are a great way to encourage customer loyalty which is a critical success factor in business. Some people even say it can be more important than actually attracting new customers.

So if you are looking for a way to advertise your business effectively and raise your brand awareness amongst both potential and existing clients then promotional giveaways are the way forward.

Promote while you commute with promotional laptop bags

Laptops, also known as personal computers and notebooks, have been around for decades now and because they are becoming more and more affordable, they are becoming more popular amongst the masses. They are commonly used for a variety of things... surfing the internet, creating important documents, education and personal multi-media purposes. They are a clever product that appeals to many different age groups including the very young and even the elderly. One thing that is vitally important when you own such a useful gadget is a promotional laptop bag to protect and preserve it for years to come.

It’s not ground breaking news that many companies use promotional products to raise brand awareness and get their name out there into the big wide world. Most companies will opt for the promotional pen, the printed mug or they may stretch to a printed garment or umbrella. I think it is always a good opportunity to stand out in the crowd and offer something a bit different. Personalised laptop bags are a great alternative... Yes they cost a little more but they are well worth it in the end because they last longer and can be used on a daily basis. Not to mention the fact that they really bring high visibility to your company brand.

There are many advantages to the promotional laptop bag. Firstly, they are easy to customised and companies such as www.promotionalproducts.co.uk can do this for you in no time at all. You can even view the final printed product on their website and make any adaptations necessary. The great thing about bags is that they have a superb print area which allows you to include a logo, name, slogan and all the contact details you require. They can also be printed in a number of colours and a number of different style bags can be chosen from.

Secondly, as I mentioned before laptop bags are a unique giveaway to grab people’s attention and make them take notice of who you are and what you do. The bags will be used on a daily basis so they will expose your brand to people on public transport, in the office, at university, on the street, at airports, in coffee shops, at hotels and even at social occasions. Their marketing and advertising potential is HUGE and everlasting!

Finally, promotional laptop bags are great because they don’t run out of ink like a printed pen and they don’t run out of paper like a personalised notepad – they carry on for a very long time! They are a great giveaway at tradeshows and exhibitions and make a great corporate gift to loyal customers at Christmas and various other times of the year. One thing you can guarantee is that they will always be used whether it’s by the recipient or a person they are related to or a friend.

They really are a worthwhile investment!

Draw in more customers with printed drawstring bags

What would we do without the classic drawstring bag? In case you are not familiar with this type of promotional bag, they are perfectly formed lightweight bags with the fundamentally simple, yet clever design allowing you to close the bag with a simple pull of two strings. They are seen at many different locations including schools and colleges, tradeshows and exhibitions, product launches, gyms, offices and around homes AND they are always printed expertly with a company logo, name or image and contact details.

Printed drawstring bags are great crowd pleasers and you can guarantee that whoever you give one to, it will be used at some point and on a regular basis. The great thing about them is that they appeal to both genders and they do not discriminate with age. You often see school children carrying them around and you also see elderly people using them to collect their weekly shopping. The biggest reason as to why they are so popular is the fact that they are so robust. They are easy to store and they can carry a pretty heavy load. They can be placed over your shoulder or on your back meaning that the weight is distributed so they are more comfortable to hold. They are a superb addition to your gym kit as everything including your trainers, towel, iPhone, wallet and drinks bottle can all fit in nicely and then can easily be transferred into a small locker! They really are hassle free and something any customer would use for a number of years.

There are also so many different styles and designs to choose from – you don’t just have to opt for the traditional drawstring bag. There are many different brands that offer a variety of advantages. For example if you are backing a school fundraising campaign – you may want to include a promotional drawstring bag that features hi-vis reflective strips so that child safety is a priority. On the other hand you may want to promote your eco-friendly company policy and opt for a recycled drawstring bag which will last and then will be biodegradable at the end! The options really are endless and I can guarantee – there will always be something to suit every person, event and theme. Companies such as www.promotionalproducts.co.uk have a wide online selection to choose from and getting started couldn’t be easier!

Take a look at the premium drawstring bag on the above website. It is the perfect giveaway for any event and it comes in a range of vibrant colours. They are made from lightweight durable nylon and features purpose built PU corners which adds that additional strength and support. They look great when printed with a company name and logo and really live up to the reputation of a very successful promotional bag.

To learn more about these superb promotional bags – contact us direct and we can offer more helpful tips and advice!

Advertise on the move with promotional tote bags

It seems it has now become unfashionable to go shopping and use copious amounts of plastic bags to pack your shopping into. I would almost go as far as to say it has become more of a taboo – cashiers are offering fewer bags in an effort to encourage us to use less and many places are even charging for every bag used. Although it may be a little irritating at the time, we must bear in mind we are doing our bit for the environment and we are inevitably saving the planet! (Sounds like an excerpt from a Hollywood movie!)

There is no doubt that the printed promotional tote bag is making a big come back and its popularity is rising every day with the current economic climate. You may be thinking to yourself, “What on earth is a tote bag?” To be honest, it’s just a posh name for a cotton shopper bag with the classic square exterior and the long robust straps. If you are still unsure what these types of bag looks like – please visit www.promotionalproducts.co.uk and take a look at a few examples. It seems people love to carry them about because of their practicality, durability and convenience. They look good, are lightweight, are very cheap to purchase and last a lifetime. With this in mind, it is an intelligent decision for any company to invest in some personalised tote bags in order to promote their company name and contact details. They certainly do a great job and get your name out there amongst your competitors!

So what makes a shopping bag an ideal promotional tool? Well it doesn’t take a brain surgeon to work out the answer! Promotional bags, such as these, boast a very large print area which is great news if you are trying to raise brand awareness. They are a great medium to spread the word and make every penny you spend worthwhile. Think about how many people will see you logo in front of their eyes – bold and inviting, subtly reminding people who you are and what you do! Also because of the quality material they are manufactured from the print looks great and lasts longer then on other textiles. The other obvious reason is that tote bags can be used for many things; carrying groceries, carrying books and files to work, packed lunches, gym kit – you name it, they can carry it. It’s a great way to flaunt your company name and reach out to both your target audience and anyone else who can see the bag. You also need to take into consideration the fact that compared to other types of promotional media – printing on tote bags is less expensive but is just as effective. The more bags you give to people, the more chance for your brand to be exposed. You really cannot lose if you invest in these promotional items.

For more information on promotional bags and printed items visit www.promotionalproducts.co.uk.