30 Oct 2013

Advertising Bugs - Promotional Giveaways

Have you heard of advertising bugs? They are also known as promotional logo bugs or little rascals and you see them around nowadays in a variety of places. They are great promotional giveaways at tradeshows and exhibitions, product launches, charity events, fundraising fetes, seminars and even corporate days out. AND the great thing about them is that everyone seems to love them whether they are young, old, male or female. They seem to bring a smile to most faces and they come in such a wide range of characters it’s hard not to love them.

If you are looking to create a buzz around your business then advertising bugs are a great place to start. They are not only cute but also purposeful and do a very important job of advertising your company name and logo effectively to the masses. If you have never seen one before then let me describe one. They are small, friendly and furry and come in a variety of personalities including professionals (doctors, fireman, policemen, coast guards etc), fruit and vegetables, animals, characters holding specific things, seasonal bugs, multi- coloured bugs, glitter bugs and action-bugs. The actual bug itself cannot be printed on, but the bug is attached to a ribbon which can be personalised with your company name and logo. People say they literally stick around forever as they stick (via their feet) onto any object and stay there until removed! Quite clever really!

So what are the main advantages of using advertising bugs over other promotional giveaways. Let me enlighten you. Firstly they are small and portable. No bulky purchase here... they are easy to lift, transport and distribute. Secondly, they are inexpensive which is music to most peoples ears. In most cases people can buy a bulk of these personalised characters and then still have money left in the budget to venture out into something different. They are certainly something that most people can afford.

Bugs can also offer a refreshing change to normal promotional products. People expect promotional pens, keyrings, trolley coins and paper products. They don’t expect promotional bugs personalised with your company name and logo. It can be a nice surprise! Let’s face it they are cute and a great gimmick and ones that will make a positive impact and a long lasting impression. Take a look at the website www.promotionalproducts.co.uk and have a look at a few examples. There are also lots of tips and advice if you want to ask more questions. With the festive season approaching, lots of companies are opting for the classic glitter bugs – they add that extra sparkle at Christmas and are great when send with a corporate Christmas card. Why not order a sample and see for yourself?

Top 3 Promotional Giveaways UK

With the festive season on the horizon, it’s always worth looking at the top three giveaways in order to think about what you could possible give your treasured and loyal customers this year. Christmas time is a great opportunity to remind both potential and existing customers who you are and what you do. It is also a time where people are joyous and are planning the year ahead and this probably involves their next marketing strategy where promotional items may or may not be involved. If you take a look at the top 3 products and decide which one to go for, you will have a head start on your competitors and you will also have guaranteed success along the way. Let’s have a look at the top three products.

First on the list is the classic promotional pen.Printed pens have been around for decades and have proven to be successful over and over again. You only have to look around and see how many companies use them. Set yourself a challenge whilst you’re out and about today take a look and see how many you can count. You will surprise yourself how many are actually on show! It’s true that printed pens do provide limited space in comparison to bigger promotional items however their main advantage is that they are used by all and can be used on a daily basis. Which in turn provides mass brand exposure at a very affordable cost. You must ensure though that your design is right – distorted images and pale colours are not very favourable. If the brand is not represented in the best light – how can you expect customers to use you and remember who you are. The great thing about promotional pens is that they come in so many varieties... metal, plastic, multi-functional, recycled etc. and they range in costs so that suit almost any budget. They really are king of the promotional giveaways!

Second on the list is promotional mugs. These are also great promotional giveaways due to similar reasons of the promotional pen. Mugs provide something that people of all ages can use on a daily basis. They look good, are practical and effectively display your company name and contact details for all to see. There is also such a wide selection to choose from; plastic, china, ceramic, travel mugs, thermo mugs, acrylic and even mugs made from eco friendly materials. All of which can be expertly printed with our company name and logo. Websites such as www.promotionalproducts.co.uk can help you to style your design perfectly for your next product launch, tradeshow or exhibition, corporate day or Christmas present.

Finally on the list is the printed keyring. Everyone has a set of keys so it makes sense to give away printed keyrings. You can guarantee they will be used at some point and that they will be seen by a wide audience of all ages. The advantages are endless; they are very useful and people from all walks of life can use them, they can be personalised easily and look very effective, they are low cost as well as cost effective and they are lightweight so they can be given out easily, transported or even sent in the post. If you decide to pick any of these, i am certain they will bring your fortune and increased familiarity amongst your existing and potential customers.

29 Oct 2013

Promotional Products increase Giveaways range

Promotional giveaways have always been popular amongst both large international corporations and small local organisations. It appears that they discriminate against no one and are always a successful boost to any marketing campaign or strategy. There are so many reasons to use both promotional products and giveaways and here are just a few...

Firstly, promotional giveaways and promotional products can range from anything under the sun. Personalised boxes of mints, printed mugs, pens, branded T shirts, beanie caps engraved trolley coins. Whether you need ten or ten thousand, there are companies all over the UK and the world who can help you out and deliver them to you in the least amount of time possible. Whether you have to cater for heavy metal concert, a school fete or an important corporate day – promotional giveaways and products are always there to help. What better way to reach out to your customers and potential clients on a personal level?

Secondly promotional giveaways and products help you to connect with your customer on many levels so choosing the right promotional product is something that you need to get right. You need to think about whom your target audience are and what giveaway would best suit them in the long run. I would generally go for something that can be used over and over again preferably on a daily basis so that your logo can be on show 24/7. The chosen product will also demonstrate the print quality which you are trying to sell to your potential customers and hopefully get them excited about what printed giveaways could do for you!

Thirdly, promotional products have a positive impact on brand image which can only ever be a good thing. Quality promotional products have seen to increase positive overall image of your company name and logo and create a more positive perception of your business. In light of this you are probably more likely to receive more recommendations of your brand. Promotional giveaways just keep on giving! UK Companies such as www.promotionalproducts.co.uk offer a superb selection of products which can all be customised with your company name and logo. They are also there to offer help and advice on our best selling products, value for money promotions and most popular items in the industry.

22 Oct 2013

Printed Giveaway Ideas for your business

Some people come up with some funny ideas to promote their company and make money. Take the example of a restaurant newly opened in America which is theme around loo’s – Yes... no joke I’m talking about toilets! Seriously... would you eat on the loo, or how about eating out of one? This weird eatery boasts having toilets instead of chairs and food that is served out of mini urinals. I just can’t get my head round it, there must be a better way to make money and who for goodness sake would eat there? Perhaps not a first choice for a date night! The owner excitedly admits that he stole the idea for the themed restaurant after seeing them in Taiwan! Each to their own I guess...good luck!

There are however better ways to promote your company and draw attention to who you are and what you do. Printed giveaways are the perfect solution especially if you are on a tight budget as they always leave a long lasting impression after the event has happened or they have been given to the potential or existing customer. They are a popular avenue to go down and a whole array of businesses use them around the world. If you look around yourself now, you are bound to spot a promotional pen, a printed mug, a personalised key ring or a branded T shirt nearby. This just really supports the success that they provide and shows you how worthwhile they really are!

There are so many advantages where promotional products are concerned. The psychology behind promotional giveaways is quite interesting. Some studies have shown that promotional products are successful because they provide the recipient with a warm feeling towards the ‘giver.’ The recipient appreciates they are getting something for free which has been thought about and deliberated upon. This builds good future relationships and encourages people to use certain companies again and again.

Reason number two is the fact that promotional giveaways leave a ‘footprint in the sand’ with regards to your company name and brand. Promotional products leave a long lasting impression ‘ a foot print’ on the minds of the recipient. They help people to remember who you are long after the event has passed – which can only be a good thing! It might sound airy fairy but its true and many people swear by it.

With so many promotional products to choose from, there is a product for every event. Companies such as www.promotionalproducts.co.uk offer a wide range of merchandise and are always at hand to offer tips and advice.

15 Oct 2013

Entice customers with Promotional Giveaways

The goals of most established companies is growth and expansion and of course as much profit as possible! Companies spend thousands of pounds each year on a mission to achieve this and maintain a stable customer base. Numerous strategies are brainstormed and employed to help entice new customers and maintain existing ones. Heavy advertising ventures are untaken including TV and radio campaigns, social media advertising, billboards and the investment into promotional giveaways, gifts and products.

Promotional giveaways are a great way to introduce new customers to your brand and help them to become familiar with who you are. Let’s face it everyone like to receive something for free and if they can use it over and over again even better! The great thing about promotional products is that they clearly advertise your company name and logo and reach out to a wide audience. It’s a known fact that if a person is familiar with your brand they are more likely to buy from you – so promotional products are a sure bet. Promotional giveaways can also be used at product launches, tradeshows and events, seminars – you also see them all around you in everyday life such as in banks, petrol stations and general retail stores.

Printed pens are a great place to start and they can do wonders for your sales! Pens have changed so much over the years... it’s funny to think that they started with a feather and a pot of ink! Now we are all constantly exposed to multi-function pens, different colours, shapes styles and materials. You can now get funky pens, metal pens, plastic pens, neon pens, highlighters and felt tips, all of which can be branded with your company logo as a constant reminder of who you are and what you do. Pens are low lost and they can be distributed easily due to their lightweight nature. They can also be printed in up to four colours (depending on the pen) and some can even be digitally printed! Companies such as www.promotionalproducts.co.uk offer a huge selection of promotional pens and offer you the opportunity to upload your logo and design online and see what it looks like before you decide to go to print. Once uploaded you can then adjust, reposition and change the colour. It’s really that simple!

Another way to entice your customers into your brand is to offer them special deals and offers. Perhaps buy one get one free, 10% off your next purchase or free delivery. These are all methods and techniques that work and help you to attract more customers because let’s face it – you are always up against tough competition no matter what industry you are in.

Once a customer has had a positive experience with your company – they are very likely to come back for future purchases, so it’s worth getting it right in the first place.