27 Mar 2014

Drive sales using Printed Pens

It’s quite well known that printed promotional pens are one of the cheaper options where promotional products are concerned. However this does not reflect the impact they can have on a marketing campaign! Just because they are cheap has no bearing on them being low quality or an underdog in the promotional product industry. In fact, pens have been the best selling product in the UK for the past decade. Have a look around you now and see if you can spot a promotional pen – I bet you can and I bet there is more than one!

It is no secret that printed pens drive sales. They instantly raise brand awareness and help to make potential customers become familiar with your product or service. If a customer sees that a company has invested in promotional products and has received one for free, they are more likely to buy from your company than a random company they have had no relationship with. On the other hand, they are a great reminder to existing companies that you do still exist and act as a soft nudge to remind them of your contact details and your outstanding customer service!

Promotional pens work for a variety of reasons. Firstly they are affordable and you can get a lot for your money. Many printed pens are under 5p per pen and obviously get even cheaper when brought in bulk. If you think about what you are actually getting it’s pretty unbelievable. Not only are you getting a quality pen that will last you a life time – you are also getting instant advertising for a prolonged period of time. Let’s face it – you can’t even buy penny sweets for 5p nowadays! The other advantage is that there is such a variety of promotional pens to choose from. All you need to do is look up an online company such as www.promotionalproducts.co.uk and browse through their endless pages of pens. Metal pens, plastic pens, multi-functional pens, funky pens, low cost pens, executive pens, parker pens and fountain pens are just to name a few! All of which can be printed with your company logo and contact details for all to see.

Companies such as this offer a hassle free service, where they can help you to design the print on your pen to create maximum impact. They are the experts and they are happy to pass their knowledge onto you in the interest of your campaign being 100% successful!

There is no doubt that the performance of a pen makes them the perfect promotional item. They deliver fantastic results and a superb return on investment. Why not order a few samples today and see for yourself!

20 Mar 2014

Building your business with promotional products

Many companies underestimate the power of the promotional products. They are in fact considered one of the most important marketing strategies that business owners can use in order to cash in on business opportunities or when expanding a company. The great thing about promotional items is that they offer numerous benefits in comparison to other marketing strategies and they are very versatile. So how exactly do they help to build your business?

Firstly, promotional products help make your business grow. Giving away free promotional gifts will inevitably increase your chances of securing business sales. Let’s face it everyone likes to receive something for free whether it’s a promotional pen, a printed mug, a personalised T shirt or a printed umbrella. Promotional products create a positive feeling which is then transferred onto your brand. They are a great way of reminding people who you are and what you do without ringing them constantly and giving them the hard sell. If you have selected an item that clients can use on a daily basis – even better, you brand exposure will have doubled dramatically!

Secondly, promotional giveaways and gifts are proven to be cheaper in the long run. Initially they may seem expensive however they passively allow you to advertise your company and brand for longer. Brand exposure is key with customers so if you get it right in the first place, you are half way there.

Finally promotional products are great for enhancing your business image. Products such as promotional pens certainly improve your overall image to your clients. Many products boast a higher perceived value even if they were low cost automatically making your customer feel valued and thought about! Giving away a printed mug or a personalised keyring will show your customer that you are continually thinking about them and providing them with quality service. This is always a good thing where customer service takes precedence. Promotional items can also be given to employees as a reward for hard work. They can create that feel good factor and a sense of team spirit. Promotional pens are one of our best sellers mainly because of their cost, flexibility and their ability to reach out to a huge audience.

Keeping one step ahead of your competitors can be a full time job, but if you accompany it with some well thought out promotional products, you will have a better chance of making your business successful in the future. Companies such as www.promotionalproducts.co.uk provide a range of promotional products which can all be personalised to your satisfaction.

12 Mar 2014

Boast the best promotional campaign in your market

Marketing your company is a full time job and as we all know it takes a lot of time and thought in order to get it right. Promotional campaigns are happening constantly around us but it is only the successful ones that we seem to hear about! One way to boost your promotional campaign is to use a variety of promotional products. Promotional items are a great way to get your name out there and make people aware of who you are and what you do. Not to mention they leave a long lasting impression with your potential or existing client.

Promotional giveaways come in many forms. Nowadays you can just about source anything that you require and print on it! However it is advisable to try to get the most out of your budget. You don’t want to spend copious amounts of money and only be able to buy a few items. A few ways to improve the overall impact of your promotional product campaign include the following...

Firstly, you need to consider your budget. A good way to approach this is to decide how much you are willing to spend per person on each promotional product. This will then give you a range of products that are within your grasp. When researched, it’s amazing what you can get for your money. £1 may not seem much money in real life but it can buy ALOT where promotional giveaways are concerned. Plus £1 is too much to spend on one promotional product – you would be able to get 3 or more items with this budget! Sometimes it is worth paying a bit more for a better quality product because the last thing you want is for it to end up in the bin!

Secondly, another vitally important consideration needs to be the functionality of promotional giveaways. A good guideline is to invest in a product that will reach out and appeal to the widest demographic possible. You need to pick a practical product that will be used on a regular basis; pens, mugs, keyrings and even paper products. In doing this – you will raise your brand awareness instantly and create a familiarity around your brand and we all know, if customers are familiar with a brand name they are more likely to buy from that company. Using products that are adjustable or have a ‘one size fits all’ ethos are clearly more valuable in these circumstances.

Finally, in order to have a successful marketing campaign using promotional products you need to pick a promotional giveaway that has a great print area which can really stand out and appeal to your audience. Even if you have a small print area, you need to make sure that your chosen design is sized correctly so that it can be seen and read. The whole point of using promotional giveaways is so that your contact details are visible to others and if the print is too small in relation to the product – then it will most certainly be a waste of time and money. One way to combat this is to work with the artwork team within your chosen company. Businesses such as www.promotionalproducts.co.uk are always on hand to help out and offer advice and would never let a product go to print if they thought it was going to look wrong when printed.

For more help and advice on ways to boost your marketing campaign – contact the hotline team on the above web address.