12 Mar 2014

Boast the best promotional campaign in your market

Marketing your company is a full time job and as we all know it takes a lot of time and thought in order to get it right. Promotional campaigns are happening constantly around us but it is only the successful ones that we seem to hear about! One way to boost your promotional campaign is to use a variety of promotional products. Promotional items are a great way to get your name out there and make people aware of who you are and what you do. Not to mention they leave a long lasting impression with your potential or existing client.

Promotional giveaways come in many forms. Nowadays you can just about source anything that you require and print on it! However it is advisable to try to get the most out of your budget. You don’t want to spend copious amounts of money and only be able to buy a few items. A few ways to improve the overall impact of your promotional product campaign include the following...

Firstly, you need to consider your budget. A good way to approach this is to decide how much you are willing to spend per person on each promotional product. This will then give you a range of products that are within your grasp. When researched, it’s amazing what you can get for your money. £1 may not seem much money in real life but it can buy ALOT where promotional giveaways are concerned. Plus £1 is too much to spend on one promotional product – you would be able to get 3 or more items with this budget! Sometimes it is worth paying a bit more for a better quality product because the last thing you want is for it to end up in the bin!

Secondly, another vitally important consideration needs to be the functionality of promotional giveaways. A good guideline is to invest in a product that will reach out and appeal to the widest demographic possible. You need to pick a practical product that will be used on a regular basis; pens, mugs, keyrings and even paper products. In doing this – you will raise your brand awareness instantly and create a familiarity around your brand and we all know, if customers are familiar with a brand name they are more likely to buy from that company. Using products that are adjustable or have a ‘one size fits all’ ethos are clearly more valuable in these circumstances.

Finally, in order to have a successful marketing campaign using promotional products you need to pick a promotional giveaway that has a great print area which can really stand out and appeal to your audience. Even if you have a small print area, you need to make sure that your chosen design is sized correctly so that it can be seen and read. The whole point of using promotional giveaways is so that your contact details are visible to others and if the print is too small in relation to the product – then it will most certainly be a waste of time and money. One way to combat this is to work with the artwork team within your chosen company. Businesses such as www.promotionalproducts.co.uk are always on hand to help out and offer advice and would never let a product go to print if they thought it was going to look wrong when printed.

For more help and advice on ways to boost your marketing campaign – contact the hotline team on the above web address.

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