1 May 2014

Been seen with branded mugs

In terms of marketing, promotional products have always been a popular choice amongst businesses. Promotional items range from promotional mugs to printed umbrellas to embroidered clothing to personalised keyrings. All of which increase and maximise brand awareness and exposure your company name in the best way possible. It has been proven over and over again that products such as promotional pens and printed mugs are the most successful in the industry!

Promotional mugs stand out the most because they are so versatile and practical. Who doesn’t use a mug to drink their tea or coffee on a daily basis? Very few I would say! From a marketing point of view, you want to give your potential or existing customer a personalised product that they can use in various settings and on a regular basis. The printed mug therefore, should be top of the agenda. Customers will use it daily and as a result will see your company name and logo and become familiar with it... which should hopefully generate future sales. The great thing about promotional mugs is that they can be used in the work place and at home and they are used by a variety of people. You may think you are just reaching out to your target audience but you are in fact reaching out to many more. It’s a known fact that useful promotional items will give your business name more opportunities to be seen.

There are many places where branded mugs can be seen. One popular venue is tradeshows and exhibitions. Mugs are often given out to entice customers in. Promotional mugs are slightly more expensive then promotional pens but they give the potential customer that ‘WOW’ factor when they realise they are being given one for free! This is the perfect way to ‘get a foot in the door’ with your customer and it’s an effective way of reminding people when the event is over – who you are and what you do! After seeing so many companies at a big event, it can be easy to forget names and contact details. Branded mugs don’t just have to be given out to potential or existing clients either. They can be used as employee incentives or ways to spread good news about your business. It’s surprising how such a simple thing can motivate an individual and enable them to become a ‘happier’ employee who will hopefully sell more as a result!

When it comes to business marketing, printed mugs are certainly very cost effective and provide great value for money. Companies such as www.promotionalproducts.co.uk offer a wide selection of mugs, all of which can be personalised with your company name and logo. They are certainly a great investment and will never let you down.

14 Apr 2014

Company branded pens - A customer keeper

Many companies are still in the dark about how popular personalised products are and how they can have a very positive effect on your business. Have a look around you now and see how many branded products there are... printed pens, personalised mugs, embroidered baseball caps and T shirts and letter headed paper! We may not be aware of it all – but it is certainly all around us! Promotional products not only resemble professionalism, they also help to raise brand awareness and aid familiarity of a product or company. This is especially helpful if you are starting up a new company or you need to create a buzz around a certain product or service.

Custom printed pens are a great, inexpensive way to get your image out there to all those hard to read customers because let’s face it everyone uses pens! They are a great way to market yourself and create maximum exposure. The great thing about printed pens is that they are so versatile. In this day and age you can source any pen you can imagine. They range from costing under 5p to over £20, but no matter how cheap or expensive the pen, the quality stays the same! The majority of pens are screen printed however the more top end executive pens are normally engraved!

It is always best to go on recommendation where promotional pens are concerned, because you want to get the most out of your budget and you want to feel assured that the people printing the pens will do a good job! Online companies such as www.promotionalproducts.co.uk are always a good option and provide great customer service too to answer any of those questions you may have about the process. Most companies will also offer better prices the more pens you buy.

The great thing about promotional pens is that they will always be used no matter where they are given out or who they have been sent to. If the recipient doesn’t use them- you can guarantee someone else will! This in itself is good marketing as the pen instantly becomes a walking advertisement for your company or brand. People are unconsciously taking in your company details without even knowing and storing them for future reference... quite clever really!

What is really important when investing in promotional pens is the print itself. Make sure your design is clear and bold for all to see. It will be a complete waste of time and money if you get this wrong and go straight to print without looking at a life size proof. The company you use should advise you accordingly and send this through. You should be able to sign it off or make any amendments that are needed.

For more information or advice on promotional pens, visit promotionalproducts.co.uk

9 Apr 2014

Show off your company with logo pens

Nearly every person at some point in their day uses a pen of some description whether it be a highlighter, a multi-functional pen, a biro or a classic fountain pen. It’s a known fact that pens are EVERYWHERE - in shops, petrol stations, offices, at home, and even in train stations. They are use on a daily basis which is what makes them such an effective marketing tool for businesses to use. Have a look around you now and see if you can identify one...have a look at the barrel of the pen and I bet there is a company logo and brand staring you in the face. Everyone seems to be advertising in this way, for the pure reason – that it works! What a wasted advertising opportunity if you give away blank pens! Printed pens are a great way to get your message across whether they are a cheap giveaway at a tradeshow or a corporate gift for that extra special client who has shown loyalty throughout the year.

Over the last decade the amount of logo pens available on the market has increased two fold. Everyone can now enjoy the vast selection that many companies have to offer. Gone are the days of the boring bog standard pen which never left an imprint on its owner! Now companies such as www.promotionalproducts.co.uk offer hundreds of pens including metal pens, plastic pens, multi-functional pens, low cost pens, roller ball pens, fountain pens and executive pens. Let’s face it everyone has a favourite pen and even if they haven’t they are not likely to discriminate against a type of pen if they really need one! The great thing about printing on a pen is that even if the product is lost, borrowed or disregarded, it will more than likely be picked up by someone else and used – extending your brand exposure again!

No matter what your marketing budget is, there will always be a promotional pen for you. However picking the right pen for your special occasion or event is quite a hard job. The first things you need to do is look at your target audience and decide which pen would benefit and suit them most! Then you need to decide what to put on the actual pen itself. Most companies will offer you helpful advice on sizing and what looks best so that you will get the best out of your chosen promotional product. You will also always be sent a proof before any printing takes place – so you know what you will be getting!

One pen that always looks professional when printed is the Solar Promotional Pens (see the website above). This pen is expertly designed to offer the ultimate writing experience at a fraction of the cost. It’s no surprise as to why it’s on the ‘best sellers’ list. It offers a high perceived value considering it is so affordable. This pen is popular due to its professional finish and its high quality push action mechanism. Why not order a sample today and see for yourself.

27 Mar 2014

Drive sales using Printed Pens

It’s quite well known that printed promotional pens are one of the cheaper options where promotional products are concerned. However this does not reflect the impact they can have on a marketing campaign! Just because they are cheap has no bearing on them being low quality or an underdog in the promotional product industry. In fact, pens have been the best selling product in the UK for the past decade. Have a look around you now and see if you can spot a promotional pen – I bet you can and I bet there is more than one!

It is no secret that printed pens drive sales. They instantly raise brand awareness and help to make potential customers become familiar with your product or service. If a customer sees that a company has invested in promotional products and has received one for free, they are more likely to buy from your company than a random company they have had no relationship with. On the other hand, they are a great reminder to existing companies that you do still exist and act as a soft nudge to remind them of your contact details and your outstanding customer service!

Promotional pens work for a variety of reasons. Firstly they are affordable and you can get a lot for your money. Many printed pens are under 5p per pen and obviously get even cheaper when brought in bulk. If you think about what you are actually getting it’s pretty unbelievable. Not only are you getting a quality pen that will last you a life time – you are also getting instant advertising for a prolonged period of time. Let’s face it – you can’t even buy penny sweets for 5p nowadays! The other advantage is that there is such a variety of promotional pens to choose from. All you need to do is look up an online company such as www.promotionalproducts.co.uk and browse through their endless pages of pens. Metal pens, plastic pens, multi-functional pens, funky pens, low cost pens, executive pens, parker pens and fountain pens are just to name a few! All of which can be printed with your company logo and contact details for all to see.

Companies such as this offer a hassle free service, where they can help you to design the print on your pen to create maximum impact. They are the experts and they are happy to pass their knowledge onto you in the interest of your campaign being 100% successful!

There is no doubt that the performance of a pen makes them the perfect promotional item. They deliver fantastic results and a superb return on investment. Why not order a few samples today and see for yourself!

20 Mar 2014

Building your business with promotional products

Many companies underestimate the power of the promotional products. They are in fact considered one of the most important marketing strategies that business owners can use in order to cash in on business opportunities or when expanding a company. The great thing about promotional items is that they offer numerous benefits in comparison to other marketing strategies and they are very versatile. So how exactly do they help to build your business?

Firstly, promotional products help make your business grow. Giving away free promotional gifts will inevitably increase your chances of securing business sales. Let’s face it everyone likes to receive something for free whether it’s a promotional pen, a printed mug, a personalised T shirt or a printed umbrella. Promotional products create a positive feeling which is then transferred onto your brand. They are a great way of reminding people who you are and what you do without ringing them constantly and giving them the hard sell. If you have selected an item that clients can use on a daily basis – even better, you brand exposure will have doubled dramatically!

Secondly, promotional giveaways and gifts are proven to be cheaper in the long run. Initially they may seem expensive however they passively allow you to advertise your company and brand for longer. Brand exposure is key with customers so if you get it right in the first place, you are half way there.

Finally promotional products are great for enhancing your business image. Products such as promotional pens certainly improve your overall image to your clients. Many products boast a higher perceived value even if they were low cost automatically making your customer feel valued and thought about! Giving away a printed mug or a personalised keyring will show your customer that you are continually thinking about them and providing them with quality service. This is always a good thing where customer service takes precedence. Promotional items can also be given to employees as a reward for hard work. They can create that feel good factor and a sense of team spirit. Promotional pens are one of our best sellers mainly because of their cost, flexibility and their ability to reach out to a huge audience.

Keeping one step ahead of your competitors can be a full time job, but if you accompany it with some well thought out promotional products, you will have a better chance of making your business successful in the future. Companies such as www.promotionalproducts.co.uk provide a range of promotional products which can all be personalised to your satisfaction.

12 Mar 2014

Boast the best promotional campaign in your market

Marketing your company is a full time job and as we all know it takes a lot of time and thought in order to get it right. Promotional campaigns are happening constantly around us but it is only the successful ones that we seem to hear about! One way to boost your promotional campaign is to use a variety of promotional products. Promotional items are a great way to get your name out there and make people aware of who you are and what you do. Not to mention they leave a long lasting impression with your potential or existing client.

Promotional giveaways come in many forms. Nowadays you can just about source anything that you require and print on it! However it is advisable to try to get the most out of your budget. You don’t want to spend copious amounts of money and only be able to buy a few items. A few ways to improve the overall impact of your promotional product campaign include the following...

Firstly, you need to consider your budget. A good way to approach this is to decide how much you are willing to spend per person on each promotional product. This will then give you a range of products that are within your grasp. When researched, it’s amazing what you can get for your money. £1 may not seem much money in real life but it can buy ALOT where promotional giveaways are concerned. Plus £1 is too much to spend on one promotional product – you would be able to get 3 or more items with this budget! Sometimes it is worth paying a bit more for a better quality product because the last thing you want is for it to end up in the bin!

Secondly, another vitally important consideration needs to be the functionality of promotional giveaways. A good guideline is to invest in a product that will reach out and appeal to the widest demographic possible. You need to pick a practical product that will be used on a regular basis; pens, mugs, keyrings and even paper products. In doing this – you will raise your brand awareness instantly and create a familiarity around your brand and we all know, if customers are familiar with a brand name they are more likely to buy from that company. Using products that are adjustable or have a ‘one size fits all’ ethos are clearly more valuable in these circumstances.

Finally, in order to have a successful marketing campaign using promotional products you need to pick a promotional giveaway that has a great print area which can really stand out and appeal to your audience. Even if you have a small print area, you need to make sure that your chosen design is sized correctly so that it can be seen and read. The whole point of using promotional giveaways is so that your contact details are visible to others and if the print is too small in relation to the product – then it will most certainly be a waste of time and money. One way to combat this is to work with the artwork team within your chosen company. Businesses such as www.promotionalproducts.co.uk are always on hand to help out and offer advice and would never let a product go to print if they thought it was going to look wrong when printed.

For more help and advice on ways to boost your marketing campaign – contact the hotline team on the above web address.

13 Feb 2014

Promotional products are great cost effective advertising tools

It’s surprising how popular and beneficial the use of promotional products has become over the years for both large and small business. They certainly serve to raise your brand awareness dramatically and attract the attention that you need to help increase sales and maintain profit. If you do your research you will see there are various ways of appealing to both potential and existing clients and you don’t have to venture down the promotional giveaway route. You will find however that promotional products are extremely successful and used by many. They are a low cost way of drawing in crowds and reminding people of who you are and what you do and of course the excellent service that you provide.

The great thing about promotional giveaways is that there is such a variety to choose from which means that there will be a promotional product that will suit almost any event or occasion. Even the most random and extreme events can be catered for. The other great thing about promotional products is that they are hassle free and most companies such as www.promotionalproducts.co.uk will help you to create the perfect design so you don’t end up with a dodgy print which no one can see or read! The last thing you want to do is invest in that perfect promotional product and then have it delivered and be disappointed by the final outcome.

Promotional giveaways are also a highly popular option because they allow you to connect effectively with your target market because let’s face it marketing is all about communicating and creating relationships which will hopefully transform into sales. I guess it’s safe to say that many people are more likely to support your business if you have connected in some way beforehand. AND if you are offering something for free then even better! It’s human nature to love receiving a gift, so giving away a promotional product is no different. It’s really like killing two birds with one stone. Your customer is happy with the freebie and you get to subtly remind your customers of your brand.

Promotional giveaways also work well because people like to feel valued and they appreciate your gesture. If they think that you have put time, effort and money into something that is being provided to them for free – they will certainly look at you in a more favourable light, which could ultimately transcend into more sales in the long run. There really is no negative where promotional products are concerned. They also are a great way to encourage customer loyalty which is a critical success factor in business. Some people even say it can be more important than actually attracting new customers.

So if you are looking for a way to advertise your business effectively and raise your brand awareness amongst both potential and existing clients then promotional giveaways are the way forward.

3 Feb 2014

Promote while you commute with promotional laptop bags

Laptops, also known as personal computers and notebooks, have been around for decades now and because they are becoming more and more affordable, they are becoming more popular amongst the masses. They are commonly used for a variety of things... surfing the internet, creating important documents, education and personal multi-media purposes. They are a clever product that appeals to many different age groups including the very young and even the elderly. One thing that is vitally important when you own such a useful gadget is a promotional laptop bag to protect and preserve it for years to come.

It’s not ground breaking news that many companies use promotional products to raise brand awareness and get their name out there into the big wide world. Most companies will opt for the promotional pen, the printed mug or they may stretch to a printed garment or umbrella. I think it is always a good opportunity to stand out in the crowd and offer something a bit different. Personalised laptop bags are a great alternative... Yes they cost a little more but they are well worth it in the end because they last longer and can be used on a daily basis. Not to mention the fact that they really bring high visibility to your company brand.

There are many advantages to the promotional laptop bag. Firstly, they are easy to customised and companies such as www.promotionalproducts.co.uk can do this for you in no time at all. You can even view the final printed product on their website and make any adaptations necessary. The great thing about bags is that they have a superb print area which allows you to include a logo, name, slogan and all the contact details you require. They can also be printed in a number of colours and a number of different style bags can be chosen from.

Secondly, as I mentioned before laptop bags are a unique giveaway to grab people’s attention and make them take notice of who you are and what you do. The bags will be used on a daily basis so they will expose your brand to people on public transport, in the office, at university, on the street, at airports, in coffee shops, at hotels and even at social occasions. Their marketing and advertising potential is HUGE and everlasting!

Finally, promotional laptop bags are great because they don’t run out of ink like a printed pen and they don’t run out of paper like a personalised notepad – they carry on for a very long time! They are a great giveaway at tradeshows and exhibitions and make a great corporate gift to loyal customers at Christmas and various other times of the year. One thing you can guarantee is that they will always be used whether it’s by the recipient or a person they are related to or a friend.

They really are a worthwhile investment!

27 Jan 2014

Draw in more customers with printed drawstring bags

What would we do without the classic drawstring bag? In case you are not familiar with this type of promotional bag, they are perfectly formed lightweight bags with the fundamentally simple, yet clever design allowing you to close the bag with a simple pull of two strings. They are seen at many different locations including schools and colleges, tradeshows and exhibitions, product launches, gyms, offices and around homes AND they are always printed expertly with a company logo, name or image and contact details.

Printed drawstring bags are great crowd pleasers and you can guarantee that whoever you give one to, it will be used at some point and on a regular basis. The great thing about them is that they appeal to both genders and they do not discriminate with age. You often see school children carrying them around and you also see elderly people using them to collect their weekly shopping. The biggest reason as to why they are so popular is the fact that they are so robust. They are easy to store and they can carry a pretty heavy load. They can be placed over your shoulder or on your back meaning that the weight is distributed so they are more comfortable to hold. They are a superb addition to your gym kit as everything including your trainers, towel, iPhone, wallet and drinks bottle can all fit in nicely and then can easily be transferred into a small locker! They really are hassle free and something any customer would use for a number of years.

There are also so many different styles and designs to choose from – you don’t just have to opt for the traditional drawstring bag. There are many different brands that offer a variety of advantages. For example if you are backing a school fundraising campaign – you may want to include a promotional drawstring bag that features hi-vis reflective strips so that child safety is a priority. On the other hand you may want to promote your eco-friendly company policy and opt for a recycled drawstring bag which will last and then will be biodegradable at the end! The options really are endless and I can guarantee – there will always be something to suit every person, event and theme. Companies such as www.promotionalproducts.co.uk have a wide online selection to choose from and getting started couldn’t be easier!

Take a look at the premium drawstring bag on the above website. It is the perfect giveaway for any event and it comes in a range of vibrant colours. They are made from lightweight durable nylon and features purpose built PU corners which adds that additional strength and support. They look great when printed with a company name and logo and really live up to the reputation of a very successful promotional bag.

To learn more about these superb promotional bags – contact us direct and we can offer more helpful tips and advice!

21 Jan 2014

Advertise on the move with promotional tote bags

It seems it has now become unfashionable to go shopping and use copious amounts of plastic bags to pack your shopping into. I would almost go as far as to say it has become more of a taboo – cashiers are offering fewer bags in an effort to encourage us to use less and many places are even charging for every bag used. Although it may be a little irritating at the time, we must bear in mind we are doing our bit for the environment and we are inevitably saving the planet! (Sounds like an excerpt from a Hollywood movie!)

There is no doubt that the printed promotional tote bag is making a big come back and its popularity is rising every day with the current economic climate. You may be thinking to yourself, “What on earth is a tote bag?” To be honest, it’s just a posh name for a cotton shopper bag with the classic square exterior and the long robust straps. If you are still unsure what these types of bag looks like – please visit www.promotionalproducts.co.uk and take a look at a few examples. It seems people love to carry them about because of their practicality, durability and convenience. They look good, are lightweight, are very cheap to purchase and last a lifetime. With this in mind, it is an intelligent decision for any company to invest in some personalised tote bags in order to promote their company name and contact details. They certainly do a great job and get your name out there amongst your competitors!

So what makes a shopping bag an ideal promotional tool? Well it doesn’t take a brain surgeon to work out the answer! Promotional bags, such as these, boast a very large print area which is great news if you are trying to raise brand awareness. They are a great medium to spread the word and make every penny you spend worthwhile. Think about how many people will see you logo in front of their eyes – bold and inviting, subtly reminding people who you are and what you do! Also because of the quality material they are manufactured from the print looks great and lasts longer then on other textiles. The other obvious reason is that tote bags can be used for many things; carrying groceries, carrying books and files to work, packed lunches, gym kit – you name it, they can carry it. It’s a great way to flaunt your company name and reach out to both your target audience and anyone else who can see the bag. You also need to take into consideration the fact that compared to other types of promotional media – printing on tote bags is less expensive but is just as effective. The more bags you give to people, the more chance for your brand to be exposed. You really cannot lose if you invest in these promotional items.

For more information on promotional bags and printed items visit www.promotionalproducts.co.uk.

16 Jan 2014

Promotional products boost sales performance

The business world is a scary place, particularly for new start-up companies. Initially it can be relatively easy to maintain your list of business contact but as businesses grow and competition increases, it can prove to be a tumultuous experience attempting to gain a wider customer reach whilst keeping on top of existing business without losing contacts through the cracks.

One great way to keep your contacts coming back for more is to provide them with an obvious way to keep your contact details to hand. In times gone by, one might have gone for something like a traditional business card or even a thank you card at Christmas time but with people being bombarded with so much junk mail and alike, a more practical item often proves more effective as a method of customer retention. Many charities employ this method by way of a small branded shopping list pad or similar.

There are many different promotional products available to help enhance the visibility of your brand or corporate identification. If you’re a small company operating out of a solitary high street store then perhaps providing visitors and customers with a promotional pen printed with your contact details and logo? The same concept applies if you’re a larger company too, for instance, a telecoms company responding to an emergency to restore connections may well send out engineers to sort the issue and if they’re responding promptly wearing high-vis reflective worktops with the corporate branding on gives of a professional and positive impression of the company.

Why not explore how promotional products can be an effective ambassador for your brand today. Visit www.promotionalproducts.co.uk for more information.

14 Jan 2014

Promotional bags printed with your message are business enhancers

Promotional products have become more and more popular over the years and seem to be found all over the place nowadays... in petrol stations, in banks, garages, offices, at tradeshows, product launches and corporate days. Everywhere you look I can guarantee you will find a promotional pen, a printed paper product or even a printed key ring here and there! But the question is... do they really enhance your brand or are they a waste of time and money?

From a personal point of view and ten years’ experience, I would say they are certainly worthwhile and that they do help to create a buzz around your brand. They help a potential or existing customer to identify a company and as a result name recognition becomes apparent immediately. If people know who you are and can actively see other people buying from your company, they are more likely to make a purchase in the future. Secondly, recipients of promotional items such as promotional bags, clothing, printed giveaways and other forms of merchandise see your company in a more favourable light and of course they will because you have given them something for free which they can use on a regular basis! They really do create a positive impact on your company and if thought out well and researched, they can make a massive difference to your customer base and sales.

Printed promotional bags are a great way to get your name out there and online companies such as www.promotionalproducts.co.uk offer a HUGE selection of bags to suit all types of people and events. It is vitally important though that you research your target audience and find a bag which will benefit them in the long run. You need to consider your company budget, lifestyle of the recipients and what exactly you want printed on the bag. I also think it is imperative to offer a bag which is of good quality as this really says something about the status of your company. If you are providing your customers with a sub-standard bag, they may think this is how you operative and is an indication of the standard of the products that you provide.

The other great thing about promotional bags is that they come in such a variety of styles and designs. They are a functional way to promote brand awareness and a successful way of doing this. Most bags can be designed in any way, can be produced in any colour to suit your preference and can be sourced of any material (the most popular being eco-friendly brands).

I would even go as far to say that promotional bags are vital to any business brand and many companies have unfortunately fallen into the category of thinking that they are worthless and a waste of time. This is not the case, they are a unique and useful way to draw attention to your brand and get your name out there!

6 Jan 2014

Great student motivators - printed seminar bags

Motivation is a key element in life. Think of a world where motivation was absent – what on earth would you be left with? ...people walking around like zombies with absolutely no drive in life and a place where excitement and anticipation is nonexistent. How awful it would be. I think we take it for granted sometimes how important this emotion is. It helps us to achieve in life from both a business point of view and a personal sense. If you have no motivation, life would be a pretty boring and mundane. Motivating someone can range from encouraging a sales team to perform... to inspiring a group of students to embrace their study or even persuading your child to get up and go to school in the morning. It is surprising how little effort you actually need to make in order to enthuse someone!

At this time of year, promotional companies receive numerous calls from colleges and universities in a bid to try to motivate their students into the next academic term! January is always a difficult time of year; the winter is in full swing, it starts getting dark at 4.30 in the afternoon, everyone has to return to work/ study after the holidays and your summer break seems a million light years away. Promotional products are a great way to get students motivated and thinking about what they need to achieve over the next few months. They are simply a way to help change your thinking and become focused on what’s to come. Here are a few ideas to get your students in the right frame of mind in 2014...

Promotional bags, such as printed seminar bags are great giveaways where students are concerned. They look good and because they are high quality, they last a life time! They also look fantastic when printed with a company name or university which can create a sense of worth and belonging. They can also be used for years to come in different situations.

Students always appreciate a calendar at the start of the year and if you have your company name printed on every month, then you are advertising your brand all year round which can only be a good thing. Student’s needs seem to revolve around a calendar – important term dates, holidays, exams and deadlines. They really are an essential printed promotional product.

Promotional pens are probably the most common promotional product found at student fayres and fresher weeks. Let’s face it – every student needs a pen. They are a great product because you can guarantee that they will be used even if it is not by the recipient. They are passed around and borrowed constantly - spreading your message like wildfire! For more ideas about student promotions – please visit www.promotionalproducts.co.uk.