29 Nov 2013

Promoting your company on a budget

When the word ‘advertising’ is mentioned, people always automatically think it’s going to cost them a fortune and that successful promotion only happens when you are a big corporation with lots of disposable cash. This is clearly not the case. The majority of businesses are on a shoe string budget and managers are constantly under pressure to spend less but get the results as soon possible. There seems to be many advertising tips out there but you need to make sure you are getting the most exposure for the money you are spending...or else it really is a waste of money and time! There are a few ways you can advertise without spending a penny. Here are a few suggestions:

Firstly get on top of your social networking schedule. This new age method of advertising is great and its FREE - a word that doesn’t come that easily now a days! It’s astonishing how many people use sites such as facebook, twitter, YouTube, MySpace and blogging websites to promote their products and services. Not only do they reach out to a wide audience, they also show that your company is bang on trend. You need to make sure whatever you are posting is interesting and thought provoking or else you won’t get a look in. People are also able to have 24 access to these sites as so many people’s phones are their life and people carry them round with them constantly, utilising their Apps.

Second on the list is word of mouth. This can take a while to build up – but once you are there it is so worth it in the end. There is nothing better than searching for something that you really want and then someone recommending a company that they have used and have been happy with. This not only builds confidence but it also puts trust in your company. Word of mouth can also work in the way of creating a buzz around your product or service and getting people interested that way. You could offer a free product to a new customer as a way of getting people talking. You could also consider coming up with an intriguing slogan or tag line that will get people talking about the creative side of your business.

No matter what your business is, advertising always plays a crucial role and if you have a small budget to spend then you may want to consider the use of promotional products. Companies such as www.promotionalproducts.co.uk offer a wide selection of low cost printed products that can be personalised and easily distributed to a whole range of different audiences. You can pick from promotional pens, printed mugs, keyrings, embroidered caps, umbrellas and much, much more! Have a look for yourself and see today!

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