11 Nov 2013

Top 3 promotional items

Tradeshows are funny places! It sometimes feels surreal, as though you are swimming through a sea of well dressed slick salesmen, elaborate display booths, demonstrations left, right and centre and swarm of printed promotional giveaways. It can be over whelming at times and can also be hard to remember what companies you were impressed with and which ones you weren’t that fussed by, by the time you leave the premises at the end of the day. Everyone is on their best behaviour and in their most aggressive selling mode, trying to sell the dream of their company and how great they are! They really are something that everyone should experience just once in their life!

Depending on the industry driven event, different promotional products are always given away as freebies and it has become one of the perks of visiting the shows. Companies invest lots of time and money into determining which promotional product they will give out to potential customers and clients in a bid to stand out in the crowd in a place where rivalry is rampant. There are a couple of common factors that most companies focus on, however these are never set in stone and to be honest... what works at one show may not work so well at another. Generally people tend to print on products that are lightweight and easy to transport, that boast a large print area for maximum exposure and normally choose a practical product that can be used on a regular basis so that your brand can be seen continually after the event has taken place. Obviously cost is another factor that is of high importance and one that decides which product you go for in the end!

There are a couple of promotional products that are the perfect items for tradeshows and events and i have decided to share the top three most popular items:

Firstly, is the classic promotional pen. You can’t go wrong with this reliable and trustworthy effective marketing tool. Promotional pens have been around for decades and this is simply due to their success at events such as tradeshows, exhibitions, product launches, seminars and corporate events. The main advantage with these promotional items is that they range in price from low cost to executive, they are lightweight in nature and they look fantastic when customised with a company name and logo. They really do raise brand awareness and make people take notice. The other major advantage is the fact that pens are an item that are used on a regular basis, so people of all walks of life will see your logo regularly!

Second on the list are eco friendly printed items. This type of promotional merchandise has many forms and can range from printed caps, to bags, to pens, to mugs to T shirts, practically anything they you choose to print on! Saving the planet is the boat that every contemporary company is trying to clamber on to as this really does say something about the status of your company. People like to think they are buying from a company that cares about the environment. Companies such as www.promotionalproducts.co.uk offer a wide selection of eco friendly products and ones that you wouldn’t have even thought of before! Take a look at their website and see for yourself!

Finally on the list is printed trolley coins. People can use these when they visit their local gym or supermarket and can be instantly reminded about who you are and what you do. They also leave a long lasting impression in the way that they are used after the tradeshow has taken place. They are a nice change as not many companies use them so they will make your company stand out in the crowd!

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