With so many alternatives to advertising and promotions, finding the perfect promotional product has become just as important as finding a decent and affordable company to maintain your website and internet identities. Some people say that promotional products only have a short shelf life in the current rapidly moving technological environment but I would strongly disagree! There are still many advantages to giving away promotional products and I don’t see these reasons diminishing anytime soon. Promotional products have worked for decades and there are numerous reasons why. Sometimes you just can’t beat something tangible to really create a buzz around your business or product.
Printed promotional pens are one of the most popular promotional products of all time. Pens are great because they can be brought and given away for free and let’s face it; everyone likes to get something for free. You can kill two birds with one stone with pens because they can be beneficial to the recipient on a daily basis and they also clearly display your company name and contact details for all to see. This can provide you with all year round advertising. If you consider the life of a pen and how many people use and see your printed pen – you really do get value for money over a long period of time. Pens are also cost effective because they can be part of a long term marketing strategy as they do not date and can be used months and even years after being purchased. They seem to be a cost effective method in comparison to other outbound marketing strategies. It seems to be the case that if you invest in printed pens for your company, this will pay off in the long run and you will benefit from various business leads.
There are many different promotional pens that you can choose from and if you are unsure, you can always ask companies to send you out a variety of samples for a minimum cost or in most cases for free! Pens come in all shapes and sizes nowadays and have come on over the past decade. Gone are the days of the cheap low cost pen which dries out within a couple of weeks. Now we have parker pens, gel filled pens, roller ball pens, ball point pens, multifunctional pens and felt pens, all of which can be personalised with your own design. Many pens can also be printed with more than one colour which really makes them stand out in the crowd and look professional.
Sometimes it seems that you have to spend a little to get something back and advertising is one of the most important aspects of business. If you just rely solely on word of mouth – you could encounter difficulties further down the line. You really need to investigate all aspects of advertising and promotion and combine them together to make a real difference.
For more information on promotional pens, visit www.promotionalproducts.co.uk and see how you can help your company progress further.