I could never understand why my Mother never drank out of a mug. She would always choose the cup and saucer, the thin bone china cup that always kept the tea scolding for ages. I personally always preferred a earthenware mug but that was until she made me a cuppa in the china mug! I don’t know the science behind it but it definitely tastes better. Therefore I am going to push the boat out by saying that promotional china mugs are the way forward where promotional gifts are concerned. Supplying promotional china mugs to your special clients at this time of year is a great way to say thank you and acknowledge their support over the past 12 months. It can also leave a long lasting impression as you are giving them a quality present, that will look good and also make their tea or coffee taste better!
Bone china gets its name from the fact that the mug/cup is manufactured from bone ash which gives the vibrant bright white appearance. In the US all china must have at least 25% bone ash to carry the name (but often most china has about 50%). The process of creating this type of mug is very complex but the end result presents you with a lighter and stronger alternative to Porcelain. China mugs have always been referred to as ‘china mugs’ because the process was developed in China. They certainly are a cut above the rest.
As you are probably aware, there is always something nice about receiving something for free whether it be during the festive period or any time of the year for that matter. It can make a customer feel valued and if they are feeling this way then they are more likely to use your company in the future. Giving away a personalised bone china mug can instantly add sophistication to any campaign or marketing strategy because they have always had that reputation of superiority. People know they can be expensive so appreciate it when given one. When in actual fact they are quite affordable so you are killing two birds with one stone as they have a high perceived value.
China mugs can also vary in appearance. When you hear the words ‘china mug’ it can automatically make you think about old fashioned cups and saucers – this is far from the truth! Nowadays contemporary china mugs come in all different shapes and sizes and can be screen printed in up to four colours. They can also start from as little as £1.80 per mug. When you think about it seriously you are getting great value for money. Websites such as www.promotionalproducts.co.uk offer a wide range all promotional mugs all of which can be customised with whatever your specifications are. The most common designs usually incorporate a company’s name, logo, contact details and website. This not only looks great but is a gentle reminder to the customer when they are drinking their morning coffee: who you are and what you do. It also offers them a means of easy access communication if they decide to use your company for something.
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