While the most popular time of year for trade shows and exhibitions is often around the February/March time of year, there’s no stopping more niche markets holding their own large scale events throughout the year. There are a very diverse range of industry specific events occurring throughout the remainder of 2013 including the Ideal Home Show at Christmas, the Olympia Beauty Expo and the BBC Good Food Show Winter.
Many of these shows, while centralised around a unique focal point, employ very similar methods to promote themselves, as do the participants; one of the most popular tools of choice being promotional products which are used both as a way to promote in advance of the event and to reinforce the brand during and afterwards.
Promotional products ranges are very diverse and cater for all types of exhibitions and tradeshows but more often than not, the most proven and effective products are the ones that are re-ordered year on year by everyone. But what are the most popular items? Promotional pens, printed bags, personalised lanyards and advertising logobugs are just a few and can all be found in the giveaways department at PromotionalProducts.co.uk.