Many companies are giving away promotional bags as a way of raising their brand awareness and increasing their popularity amongst both existing customers and potential customers. Let’s face it, if a brand is well known (for the right reasons) then this can only benefit your profit margin in the long run. People trust a well-known name and are proud to be associated with it, so giving away a branded promotional product can only be a good thing. However there are a couple of factors you need to take into consideration. Distributing promotional products to clients shouldn’t just be a slap dash decision, as not all products are appropriate for all occasions. What would be the point in giving away a printed balloon at a corporate golf day? You want invest in something that has an impact or is at least in some way connected to the event taking place. With so many products on the market to choose from – there is always something to suit all tastes and objectives.
It’s no secret that large print areas on promotional products hold the key to success where advertising is concerned! It would be wrong to say that if you decide to print a small logo and text on a promotional bag then this will have a bigger impact then a bag printed in a large print format – it just doesn’t make sense. You need to be careful what you are printing though and make sure you don’t ‘squash’ as much information in as possible. Sometimes little is more effective because let’s face it, who realistically is going to read a whole paragraph of text when they glance quickly at your promotional bag. You just want them to remember your name, logo and some sort of way to contact you – whether it be email address, telephone number or address details. Most promotional product companies like www.promotionalproducts.co.uk will help you to create your design and will give you advice about how to get the most out of your promotional products.
The other aspect you need to consider is your budget and what your constraints are. Ideally you want to get the best quality you can. Promotional bags are great because you can’t go too wrong with them. Most bags are made of quality material because they need to withstand different weights and are probably going to be used on a regular basis. They are also a fashion statement nowadays so they need to look trendy and desirable. Everyone loves to receive a bag and this even branches out to both men and women.
in your budget. Sometimes it’s worth pushing the boat out and picking something of a better quality which will hopefully last longer. The product will probably last longer and people will see this as a reflection of your company. Then the trust will start to build.
So as you can see there are many factors to consider when thinking about promotional products.