It seems as though more and more people are shopping online and buying products and services via the internet before venturing out into the local shops. It almost feels like you are getting a better deal online because you can compare costs across the different retailers and purchase something that you know you are getting a good deal on (which in turn creates the feel good factor!) One day high street shops may not exist although I hope this is not the case, as there is something nice about looking around the shops on a Saturday afternoon! It is a fact that company websites (and websites in general) are becoming like shop windows. If people like the look of your website, they will enter the site and hopefully purchase something. So it’s no wonder people are spending £100’s to drive more traffic into their sites through any means possible because the more customers you have, the more sales and profit you will make. The obvious option would be to employ an agency to help you to create creative email newsletters, e-shots, write blogs and post your company successfully on social network accounts but in the current climate many companies just do not have the finances to do this. There are however other ways you can draw attention to your brand and your website.
A great way to drive traffic to your website is to invest in promotional giveaways because let’s face it everyone loves a freebie. I don’t know of many people that would resist something that is given to them free of charge. You could giveaway promotional pens for example – printed with your company name and website. This would then prompt people to look up your website and see what you have to offer. People then are likely buy from your website or save it in their favourites to refer to at a later date. The promotional pen is a great marketing tool because pens are so widely used and they travel vast distances through being borrowed, lost and kept! They also serve as great reminders as they casually lie on the desk gently reminding their owners of the company they are representing!
Companies such as promotionalproducts.co.uk offer a huge selection of promotional pens which can all be customised with your website. You can even create your design online and upload it instantly to see what it would look like on your chosen pen, giving you an accurate insight into what your final product will look like. It’s simple, quick and fun and the final outcome will hopefully drive traffic to your website.